Salesforce unveils new offerings for consumer goods companiesJune 23, 2022
Salesforce has announced new products for consumer goods companies to help brands navigate increasing market complexity more easily.
In addition, the new offerings will increase profitable growth and generate greater customer loyalty through connected automation and expanded selling opportunities.
Salesforce explains that the consumer goods industry is struggling with various challenges such as cost increases driven by inflation, tighter margins and global supply chain issues.
It says the combination of these factors can result in decreased sales and declining brand loyalty.
Further, 70% of consumers are turning to other options when their preferred brands are unavailable, making it vital for consumer goods companies to ensure they are resilient and efficient to provide customer success through turbulent economic conditions.
“The consumer goods industry is looking for digital solutions to make their operations more efficient and resilient as they face economic uncertainty,” Salesforce retail and consumer goods senior vice president and general manager Kishan Chetan says.
“These new innovations extend the power of Salesforce Customer 360, giving consumer goods companies a single, comprehensive platform for growing their business and, critically, a single source of truth for customer data so they can create more frictionless experiences and drive efficiencies.”
The new Salesforce for Consumer Goods offerings include:
Trade promotion management
This offering improves trade activity and planning on a single, connected platform, meaning that sales teams can manage promotional plans and allocate trade funds to strengthen revenue.
Clear visibility into trade budgets and dynamic funding also enables reps to ensure their promotions are exact to avoid overspending.
Offline Penny Perfect Pricing
Consumer goods sales reps require access to crucial selling information when they are in the field to provide products anywhere, whether connectivity is available or not.
This new offline app allows reps to meet interaction targets and take orders anywhere by calculating the exact price based on available promotions, customer-specific discounts and other pricing conditions.
Furthermore, a field sales rep who is completely offline will be able to take orders while seeing into potential promotion-driven orders to help up-sell additional products.
They can also carry out inventory tasks for their list of products and review options to reschedule visits to retail locations and then sync these changes with Salesforce through their mobile device when back online.
B2B commerce and marketplace
The new B2B Commerce Wholesale Retail App gets the most out of wholesale buying for consumer goods companies with new virtual showrooms, sales collaboration, and significant cart ordering.
Noting that the buyer and seller landscape is currently fragmented, Salesforce says the new commerce marketplace brings together this landscape to foster new…