Easing Consumer Privacy Concerns in Biometrics

Easing Consumer Privacy Concerns in Biometrics

January 10, 2022 0 By administrator

Digital Identity Tracker December 2021/January 2022 - Learn how businesses can leverage biometrics to ease consumers' security and privacy concerns

Biometrics require users to trust companies with their personal data, creating the challenge of reassuring consumers that those companies are handling that data in a secure and ethical manner. Securing personal data is a leading concern of consumers, as is not knowing what personal information companies have collected.

Growing numbers of consumers are engaging in online interactions and transactions, and the majority want better user experiences — even if those experiences require handing over more personal data. Organizations developing and implementing biometric technology will influence public perception with the choices they make, whether they focus on user engagement or public policy development.

Robert Tappan, managing director for industry trade group International Biometrics + Identity Association (IBIA), said it is paramount that organizations using biometrics maintain transparency and ensure biometric identity verification protects both consumers and their data.

“We believe that it is essential to communicate with people about what biometric information is being collected, what it will be used for, with whom it will be shared and for how long it will be retained,” Tappan said.

Securing Personal Data With Biometrics

Handling the biometric information collected for identity verification requires companies to respect both people and data, ensuring biometric applications protect privacy and minimizes bias, according to Tappan. Companies using biometrics also must have processes in place for remedying problems such as inaccurate matches should they occur.

“Companies have a duty to ensure privacy and integrity and the responsible use of biometric information,” he said. “Our member companies also want to work with policymakers to develop biometric legislation that facilitates appropriate reporting, oversight and other accountability measures.”

Building User Trust

Tappan said consumers must have a clear idea of not just what biometric data is collected, but also how it is used and retained, including how long the data will be kept. Organizations must ensure the only individuals with access to biometric data are those authorized for that purpose and secure the privacy and integrity of user data.

“There needs to be an ironclad, trust-based relationship between the individual providing biometric information and the company that is collecting the biometric data,” he said.

Accountability to users is essential for both the organizations that employ biometrics and the developers behind the technology, Tappan said. All parties involved must work to ensure those using biometric technology are not just armed with the latest capabilities but also up to date in understanding how to use them.

“First and foremost, biometric technology developers and users need to work together to develop and provide training to the individuals operating biometric systems,” Tappan said. “They need to conduct operational…

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