Red Rock Real Estate 2019 market review with featured realtor Steve Mangelson – St George NewsJanuary 23, 2020
Composite image. Background photo shows Red Rock Real Estate & Property Management, St. George, Utah, Aug. 6, 2019. Foreground image shows Steve Mangelson of Red Rock Real Estate, date and location unspecified | Inset photo courtesy of Red Rock Real Estate, St. George News
CONTRIBUTED CONTENT — Everything in the real estate industry is being flipped and turned on its head right now, and the value of real estate agents and brokerages is being questioned like never before.
“It’s starving for customer service,” Red Rock Real Estate realtor Steve Mangelson told St. George News. “We’ve got a lot of work to do in this industry.”
Mangelson, who began his career in real estate in 2004 working predominantly with Spanish-speaking clients in Littleton, Colorado, said agents working today have to be crystal clear on the value they are providing to clients and should start looking at every aspect their transactions and asking themselves, “Am I providing my customers with a ‘wow’ experience?”
“I truly care, whether it’s a $100,000 transaction or a $2,000,000 transaction. It’s people lives and dealing with their families,” he said. “That’s not lost on me.”
Mangelson started working with Red Rock Real Estate just over a year ago, and he said doesn’t focus at all on how much business is being done but rather how that business is being done. It’s more than just real estate for him; it’s getting involved with his clients’ lives and helping to educate them on ways to make a great buying or selling decision.
“I want my business to be close to 100% repeat referral,” he said. “That’s when the business is fun anyway.”
Mangelson said he’s always evaluating his own business and asking himself if he’s providing an incredible experience throughout every step of the process.
He said there are two models at play within the real estate industry: the agent-to-consumer model and the broker-to-agent model. Anytime a consumer or an agent perceives a lack of customer service or value, people are going to have questions about what they’re paying for.
Buying a new home is one of the most important financial decisions people make in their lives, and sometimes agents lose sight of how stressful the process can be, he said and added that he thinks the true value that a real estate professional offers is being out on the forefront to take the hits so the clients don’t have too.
Mangelson said the great thing about working at Red Rock is the company’s very simple model.
“It’s not complicated,” he said. “They’ll do everything they can to help agents build their businesses. It was a good fit for me.”