Is the Wellness Industry a Scam?

Is the Wellness Industry a Scam?

January 14, 2020 Off By administrator

This month will see the release of The Goop Lab, the new Netflix series from Gwyneth Paltrow’s divisive — as in, ethically dubious for its peddling of pseudoscience but nonetheless supported by countless fans and believers — wellness brand, currently valued at around $250 million. That the series exists at all shouldn’t be a surprising development. After all, Goop is a highly effective machine for capitalist achievement, growing at all costs in any and all directions. And what more obvious direction is there than television, with its peak status and golden age? (Apparently, a cruise experience.)

Every time a Goop story makes the rounds, I tend to hear the following inquiry bubble back up: Who on this burning planet believes in this stuff? Well, a ton of people, apparently, given that the wellness industry is said to be worth over $4 trillion these days … according to the wellness industry, anyway. Then again, that shouldn’t be all too surprising. There is an alluring emotional logic behind the “wellness” concept. That logic, ultimately, is rooted in a sense of anxiety — ostensibly about the chaos of the world, but mostly about death.

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