VP, Brand Activation, Direct-To-Consumer job with NBCUniversal, Inc.

VP, Brand Activation, Direct-To-Consumer job with NBCUniversal, Inc.

August 18, 2019 Off By administrator

Location: New York, New York
Function: Marketing & Communications
Specialty: Digital Marketing, Web Production
Level: Manager (Supervisor)
Duration: Full Time
Salary Description: competitive

What We Are Looking For A seasoned, innovative brand leader to serve in a senior role on the NBCU DTC Brand Marketing team. Someone who has a track record of building world class user-centric subscription brands and deftly understands the intersection of strategy, brand building and innovation in driving passionate, life-long fans for our service. Candidate will play a key role in brand stewardship overseeing the strategy, ideation and execution of brand campaigns, IP launches, partnerships and corporate synergies with a focus on the top to mid-funnel. He or she will use data to inform key strategic and campaign decisions to drive desire, customer acquisition, usage and life-time value. Candidate will have a deep understanding of consumer behavior, data-metrics, user journeys and the complex media landscape. Most of all, he or she will be an incredible storyteller and brand advocate who knows how to bring our product and content to life internally & externally across a range of constituents, distribution platforms and media channels. Responsibilities include, but are not limited to:

Strategic Campaign Development

  • Manage the oversight of the DTC brand & IP marketing initiatives, media campaigns, promotional partnerships, and experiential activations for our user-centric brand – from brief to execution.
  • Deliver integrated, innovative, targeted campaigns customized to our audience cohorts & users to support growth and drive a mix of key KPIs including awareness, ITP, Acquisition and Retention.
  • Work in concert with the Media and Comms teams to brief and develop plans in concert with our third-party support agencies.
  • Work closely with Product, Programming and Comms to determine content priorities, messaging support and editorial calendar.
  • Oversee a multi-million-dollar budget, and ensure it is deployed effectively and efficiently.
  • Brand Guardian

  • Be the team’s creative champion and brand steward around voice, identity and key messaging (by audience/targets) across all media channels and platforms.
  • Work closely with the Head of Creative Services to set a high-bar of excellence and be creatively ambitious on behalf of the audience and platform alike.
  • Results Oriented

  • In concert with the data science team and consumer insights set marketing KPIs, key success metrics, weekly assessment and post-launch evaluation.
  • You will advocate for data-driven decisions as it relates to budget, creative and media allocation.
  • You will champion a test and learn approach to achieve the best results and maximize ROI.
  • Be an expert on our audience: their passions, desires, rituals, behaviors, media habits and on-product user behavior.
  • Collaboration

  • Work with your marketing counterparts to ensure seamless collaboration, transparency and brand consistency across the communications, creative services,…
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