Vice President, Brand Strategy & Communications, Direct-to-Consumer job with NBCUniversal, Inc.July 4, 2019
Location: New York, New York
Function: Marketing & Communications
Specialty: Branding, Digital Marketing, Social Media
Level: Manager (Supervisor)
Duration: Full Time
Salary Description: competitive
We are building a world-class team of smart, hungry and fearless professionals who are energized by the possibility of working at the epicenter of content, technology and culture. Join us if you would like to be
a part of this exciting initiative.
What We Are Looking For?
A seasoned world class brand strategist, who will be responsible for managing the overarching DTC communications strategy—from brand to IP to audience. He/she will engage with the full spectrum of customer/category/cultural insights to develop an overarching messaging strategy (annual) as well as IP/Stunt Messaging that aligns with our programming cadence and acquisition strategy. Candidate will produce the quarterly marketing performance review and will work in lock-step with brand colleagues and the Head of Insights to monitor brand health, on-going consumer studies and category trends.
Lead the Strategic Marketing Communications for the DTC.
Collaborating with key stakeholders across the business, determine the annual marketing objectives and targets/KPIs for our productDevelop a comprehensive communications strategy for the year which determines audience, messages, and targets based on previous evaluation/learnings as well as future insight and business/market context
- Proactively lead re-evaluation of the plans throughout the year, making recommendations on revisions or potential challenges and identify key opportunities to help drive the products success
Translate Insights into Marketing Strategies
Direct the insight agenda for the Marketing Group/Creative Team by collaborating with key stakeholders and the Head of Insights.Drive the team’s peripheral vision by helping develop a long-term insight roadmap (1-3 years out) to map what we need to know and whenAct as the single point of contact for the marketing group that unifies and distils all the research, data and insights into marketing strategies and narratives to drive acquisition and retention. Drive campaign learnings through the team to build increasingly effective campaign/planning strategies
Own the Top-Level Brand Strategy:
Define the architecture of our master brand, audience cohorts and IP launches. Build and maintain the brand…