2019 Study on UK Consumer Legal ServicesMay 15, 2019
Dublin, May 15, 2019 (GLOBE NEWSWIRE) — The “UK Consumer Legal Services Report” report has been added to ResearchAndMarkets.com’s offering.
The latest consumer research findings, based on responses from 1,207 adults, show that a majority of adults have used a law firm/solicitor in the last five years, but use of other legal services providers is also growing.
A clear majority find it difficult to differentiate one law firm from another but over three quarters would be influenced in their choice of law firm by price information on a law firm website, i.e. when choosing between law firms they would choose the one giving clear price information on their site (New price transparency regulations have been introduced requiring law firms in some practice areas to publish prices but some law firms have yet to comply).
Only four consumer legal brands have awareness levels above 50% and all four are personal injury brands. Leading law firm brands are Irwin Mitchell, Slater & Gordon, and Cooperative Legal and awareness of all these brands has increased significantly since 2014.
Other headlines from the survey include:
- Client Loyalty – A typical consumer is likely to need a law firm or solicitor on an occasional basis, but despite this, there is client loyalty with a clear majority ready to go back to a law firm/solicitor they have used before.
- Conveyancing and Wills – Almost half of adults using a law firm or solicitor in the last five years have needed advice on either wills or conveyancing. Both these areas usually involve more advance planning than other areas of consumer law which can be surprise issues. Both are also facing competitive pricing pressures.
- DIY Law – Is growing with over a quarter of individuals undertaking the whole legal process themselves but the majority of these take on some legal tasks and then pass the others to a legal professional.
- Freelance Solicitors – New regulations to be introduced in 2019 mean that freelance solicitors will be able to offer legal services without the need to be employed directly by a law firm or legal practice. Consumers might be attracted to freelancers if they offered flexible services i.e. home visits, out of normal office hours) and lower prices but there would be concerns about the level of consumer protection.
- Consumer Rights – Of real concern is that very few consumers know about their consumer rights in relation to using legal services. Only 22% of users of legal services knew that their provider was regulated, even less knew about the Legal Ombudsman, and one in five adults did not check their consumer rights or think that they were important.
Key Topics Covered
1. Executive Summary
- Key insights
- A Clear Majority Have Used a Law Firm/Solicitor in Their Lifetime
- Consumer Demand Led by Conveyancing and Wills/Probate
- Occasional Demand for Legal Advice but Still Consumer Loyalty
- 4 out of 10 Have Used Other Legal Services Providers
- Recommendations from Others – Preferred Choice for Most
- Experience/reputation of…