MONEY: BBB: A look back at BBB’s customer review program for 2014

MONEY: BBB: A look back at BBB’s customer review program for 2014

February 3, 2015 Off By administrator

MONEY: BBB: A look back at BBB’s customer review program for 2014
Article from Sierra Vista Herald:

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TUCSON — Mention customer reviews — or well-known websites such as Yelp — around any group of business people and you’re sure to get a variety of impassioned opinions. Some businesses love them, and some businesses hate them. Regardless of how businesses and consumers feel about online reviews, the cold-hard fact is that they’re here to stay.

That’s why in 2014 BBB began providing Southern Arizona consumers with the opportunity to post reviews, and year-end results reflect BBB is successfully filling a consumer need.

The Results:  In Southern Arizona as a whole, we posted 730 reviews, with the overwhelming majority (556) being positive…………………continues on Sierra Vista Herald
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How to Spin a Bad Online Review
Article from Entrepreneur:

A 2013 survey by Zendesk found that customers are much more likely to leave a bad review on social media than they are to sing its praises. And 88 percent of the more than 1,000 U.S. respondents said negative reviews affected their purchasing decisions.

This evidence points to a pretty jarring conclusion: Bad reviews can really hurt your bottom line.

One of the most daunting things for new business owners is getting used to hearing the plain unvarnished truth directly from their customers. Entrepreneurs may initially receive feedback from investors, family and friends but ultimately their customers (who can raise issues that are unflattering) are one group that new business owners shouldn’t run away from.

Know how to deal with consumers and deal with them. Ignoring a bad review is to admit defeat and simply allow consumers to be influenced by the writeup. Business owners don’t succeed by admitting defeat.

So how do you turn things around? 

Related: Entrepreneur
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