Palermini joins Consumer Review as editorial director

Palermini joins Consumer Review as editorial director

January 24, 2014 Off By administrator

Palermini joins Consumer Review as editorial director
Article from Bicycle Retailer:

REDWOOD SHORES, Calif. (BRAIN) — Former Easton-Bell Sports marketing director Don Palermini has joined Consumer Review, the publisher of MTBR.com and RoadBikeReview.com, as editorial director. Palermini will oversee editorial operations, strategic direction and brand development in the newly created role.

“Don has the rare combination of bike tech and riding knowledge, strong industry relationships and insights, as well as a sense of humility and the openness to learn,” said MTBR founder and general manager Francis Cebedo. “His addition is consistent with our commitment to fully cover innovations in the bike industry and further amplify our original editorial voice that complements the strong community components of MTBR and RoadBikeReview.” 

Palermini is the latest hire from within the industry to join the company. Features editor Jason Sumner joined the team in 2013 along with contributing editor Kurt Gensheimer. 

continues on Bicycle Retailer

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Yelp Turns Up The Heat: 285 Consumer Alerts Issued Over Fake Reviews
Article from Search Engine Land:

It’s been almost a year and a half since Yelp began issuing Consumer Alerts when a business on its site has been caught trying to get fake reviews; but after a cautious start, that program appears to be turning up the heat.

According to an interview with CEO Jeremy Stoppelman in The Telegraph, Yelp has now slapped 285 businesses on its website with Consumer Alerts.

When Yelp issued its first set of Consumer Alerts in October 2012, only eight local businesses were hit. Then last August, Yelp revealed that it had issued its second round of alerts. No specific numbers were shared, but the company told us it was a “similar number” to the eight that were hit before. If we estimate that second round generously, we can assume that maybe 20 to 25 businesses total had been hit as of last August.

…………………continues on Search Engine Land
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