How to Spot a Fake Online ReviewMarch 8, 2012
How to Spot a Fake Online Review
News from Patch.com:
From Hillsborough County Government Online:
Consumers looking for online bargains often rely on Web reviews to ensure their hard-earned dollars are spent on quality products. Unfortunately, many online reviews are fake.
All this week during National Consumer Protection Week, the County’s Consumer Protection Agency is helping consumers arm themselves with enough information and resources to avoid becoming financially exploited by scams such as fake Web reviews.
Astroturfing is the practice of paying people for positive Web reviews to create an artificial advertising campaign. Research shows that the average consumer can detect fake reviews only about 50 percent of the time. The following tips from the County’s Consumer Protection Agency will help you make heads or tails of fake online reviews.
- Beware of the review language used. If the review is overly general or appears to be selling the product, it could be a fake review.
- Be skeptical of reviews that say the entire name and model of the product.
- Watch for long-winded explanations about the product and why it’s so much better than other identical products.
- Be skeptical of reviews full of adjectives and…………… continues on Patch.com
Google Play Review
News from Telegraph.co.uk:
Why is Google not making much of an impact on the tablet market, yet its phones are taking over the world? According to Android boss Andy Rubin at Barcelona’s Mobile World Congress, it’s because consumers do not see the platform as an ecosystem. They do, however, see Apple’s iTunes Store as a comprehensive place for movies, games, apps and music.
It’s in that context that Google is rebranding its App Store, formerly called the Android Market. Now dubbed Google Play, the idea is that consumers more clearly perceive that, just like iTunes, Google is also a place to go for films, music, apps or books.
Google knows, as Nokia boss Steven Elop never tires of saying, there is increasingly a war of ecosystems, and it must make the Android version the most attractive option available. With the new rebranding of Android Market, there’s plenty of emphasis on the comprehensive nature of the stores, and the hope is that a whole range of users, who previously associated the Android Market simply with free apps, will be drawn to download a film or, in certain markets, upload…………… continues on Telegraph.co.uk
This digital document is an article from Sensible Sound, published by Thomson Gale on May 1, 2007. The length of the article is 12…