BBB helps consumers spot fake reviews

February 28, 2012 Off By administrator

BBB helps consumers spot fake reviews
News from WIVB:

BUFFALO, N.Y. (WIVB) – RELEASE: So you want to buy something online but worried you could get stung? Your instincts are right. While most people are honest, the Better Business Bureau warns consumers that buying from complete strangers online comes with risk. Feedback and reviews of products and services you could use to help make your buying decision could be misleading and online offers can lead you astray. BBB offers clues to keep consumers from falling prey to a poor online purchase.

“Millions of people turn to consumer reviews of products and services each day to help them with buying decisions,” said David Polino, Better Business Bureau President. “Unfortunately, scammers know this, and there is ample evidence that some online feedback is planted.”

When it comes to reviews, professional writers can stack websites with positive comments about a particular company’s products or services – or negative feedback about their competitors. Because of this, the consumer review landscape is often not what it appears to be, and comments should be taken with a grain of salt, whether on retail, reseller, travel or services web sites.

Online resellers often post information to help consumers discern reviews and seller information. BBB recommends consumers peruse this information carefully before making the purchase. Amazon has a policy that…………… continues on WIVB

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. rolls out
News from Inc. has added to its stable of brands and web domains, a site that highlights consumer-generated product reviews. The site also provides information on product details and shipping policies, along with links to make a purchase on

“We’ve made the place to find helpful information about our products,” chairman and CEO Patrick Byrne says. “The site features unique customer reviews with insights into the appearance, function and fit of a product.”

Overstock, which is rebranding its flagship site as, says on that the site also provides “blogs, reviews, buying guides and more,” though blogs and buying guides were not apparent in a casual check of the site today. The main heading at the top of the home page is “Latest Reviews,” underneath which is a list of consumer reviews of assorted products that appears to get updated every few seconds. (A site visitor must refresh the page to see updated content.)

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