How to Spot Fake Online ReviewsFebruary 7, 2012
How to Spot Fake Online Reviews
News from Tucson Citizen:
Better Business Bureau of Southern Arizona is warning consumers that feedback and reviews of products and services are not all they are cracked up to be, and in many cases, might be misleading.
“People turn to consumer reviews to find out what others’ experiences are like,” said Kim States, BBB President. “Unfortunately, there is evidence that some online feedback is planted.”
Professional writers can stack websites with positive comments about a particular company’s products or services – or negative feedback about their competitors. Because of this, the consumer review landscape is often not what it appears to be, and comments must be taken with a grain of salt, whether on retail, travel or services websites.
In one case, a Wall Street Journal reporter plugged the name of a reviewer into a search engine and discovered the “consumer” was in fact employed as a communications manager at the company whose product she was praising. In other cases, similar or identical language has been used for various products made by the same company on different websites.
Online retail giant Amazon has a policy that prohibits “positive reviews for products in which the author has a financial investment.” Aside from company staff members and marketers, freelance writers are paid for each review they post that praises or trashes a company or its competito…………… continues on Tucson Citizen
Lenovo Reviews Consumer PR Support Amid Global Brand Push
News from The Holmes Report:
LONDON–Lenovo is reviewing its consumer PR support, as part of a global brand-building effort that aims to establish the Chinese company as the world’s largest PC maker.
The company is understood to have contacted a number of consumer firms in the UK, and is considering PR support both within the country and beyond. The process is being led by Lenovo head of UK media relations and executive communications Charlotte West.
Lenovo recently overtook Dell to take the number two spot in terms of global PC sales behind HP, and has grown its market share considerably since acquiring IBM’s personal computing division in 2005. Last year, it launched its first global brand campaign, in a bid to build a stronger consumer positioning in Western markets.
“We are at the early stages of exploring how we can support our global branding campaign and ambition to become the number one PC company globally with a broader push to consumer audiences,” West told the Holmes Report. “No pitch is confirmed at this stage.”
Lenovo currently works with a number of PR firms including, in particular, relationships with Text 100 and Ogilvy PR. In its home country of China, the world’s second largest PC maker works with domestic powerhouse Blue Focus.
The PR review follows the arrival of former Apple marketer David Roman as…………… continues on The Holmes Report