Connecticut Better Business Bureau Helps Consumers Spot Fake Online Reviews

February 6, 2012 Off By administrator

Connecticut Better Business Bureau Helps Consumers Spot Fake Online Reviews
News from Connecticut Business News Journal:


Paid Writers Often Leave Clues When Dishing Up Glowing Reviews of Products, Services and Travel Deals

Wallingford, CT – February 6, 2012 – Connecticut Better Business is warning consumers that feedback and reviews of products and services are not all they are cracked up to be, and in many cases, might be misleading.

“People turn to consumer reviews to find out what others’ experiences are like,” says Connecticut Better Business Bureau President, Paulette Scarpetti.  “Unfortunately, there is evidence that some online feedback is planted.”

Professional writers can stack websites with positive comments about a particular company’s products or services – or negative feedback about their competitors.  Because of this, the consumer review landscape is often not what it appears to be, and comments must be taken with a grain of salt, whether on retail, travel or services websites.

In one case, a Wall Street Journal reporter plugged the name of a reviewer into a search engine and discovered the “consumer” was in fact employed as a communications manager at the company whose product she was praising.   In other cases, similar or identical language has been used for various products made by the same company on different websites.

Online retail giant Amazon has a policy that prohibits “positive reviews for products in which the…………… continues on Connecticut Business News Journal

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Apple in review: New iPads, televisions, Samsung, Christmas, schools catchup
News from ABC Online:

December and January are typically the slow and lazy months in technology, but Apple wasn’t sitting still, picking up lawsuits, knighthoods, rumours and market value along the way. It was a long time coming, but Apple’s court manoeuvres surrounding rival Samsung’s Galaxy Tab 10.1 finally reached a conclusion in December, with Samsung’s tablet going on sale to Australian consumers. Walter Isaacson’s biography of the late Steve Jobs made headlines one last time, becoming Amazon’s best selling book for 2011.

December also saw Apple roll out its cloud-based iTunes Match service in Australia; costing $ 35 a year, it offers the ability to stream songs in your iTunes library to your other devices, freeing up storage space on phones and pads – but at the cost of some bandwidth, naturally enough.

Apple’s never been the biggest player in the games field, but an important step in that direction happened in December when Rockstar games released a tenth anniversary edition of Grand Theft Auto…………… continues on ABC Online

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